Lottery Ticket ! Lucky Yatra
Ever imagined your boring day to day journey can be exciting, where after taking ticket no need to just put in a pocket along with that you can win a lottery ticket. Indian railways have launched a Lucky Yatra scheme where along with your journey you can a chance to win the lucky ticket
In India people spends 30 billion US dollars on lottery ticket, the railway hoping to tap into this trend, Which encourage people to travel with valid tickets.
How much passenger daily travel in railways?
Indian railways serves 40 lakhs passenger daily. And estimated that 20 percent means passenger travels without ticket. People travel ticketless ticket in hurry and pay fines . This initiative not only reduce fines but also increases the habit of travelling with ticket. No need to be in a line for long time ticket can be take from Machine UTS app.
What is Lucky Yatra scheme ?
Indian Railways has teamed up with FCB India to launch Lucky Yatra a campaign that rewards rather than penalizes.
The campaign is being hailed as a clever use of “creative commerce” in public transport. “It’s no longer just a fare—it’s a chance to win big,” said Rakesh Menon, Chief Creative Officer at FCB Interface. The strategy demonstrates how can help public authorities’ re-engage citizens through reward-based systems.
How does lucky yatra scheme works?
A ticket examiner randomly selects one valid ticket holder each day for the Rs 10,000 prize, while a weekly draw offers Rs 50,000. All ticket types—including mobile and vending machine bookings—are eligible. There’s no extra cost, only the promise of reward for honest commuting.
Officials hope this fresh approach will reduce the daily average of 4,000–5,000 fare evaders while improving goodwill and boosting digital ticketing uptake.
Officials hope Lucky Yatri will reduce these numbers by making ticketing more appealing than risky.
The Central Railway network also offers automated ticket vending machines and mobile ticketing apps to facilitate easy access to valid tickets.
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Thank you for information 👍👍